If you’re running an eCommerce store using WooCommerce, chances are you’ll eventually need to sell products that come in different sizes, colors, or variations. That’s where variable products come in.
In this detailed guide, we’ll walk you through exactly how to create a variable product in WooCommerce — complete with descriptions, prices, and product images — and we’ve included a full video tutorial at the end for easy reference.
✅ What is a Variable Product?
A variable product in WooCommerce allows you to sell a single item with different options — for example, a t-shirt available in Small, Medium, and Large, or a sofa in multiple fabric colors.
Unlike simple products, variable products offer flexibility and better user experience, especially when managing stock and pricing across different versions.
📋 Step-by-Step Instructions
Step 1: Log In to Your WordPress Dashboard
- Open your browser and visit: https://www.ultrawebsa.co.za/wp-admin
- Enter your Username and Password
- Click Log In
Step 2: Add a New Product
- In the WordPress dashboard, hover over Products in the left menu
- Click Add New
Step 3: Add Product Title and Description
- At the top, enter your product name (e.g., “Luxury Bed Base”)
- In the editor below, write a detailed product description. Include important info like:
- Material or fabric
- Usage tips
- Care instructions
Step 4: Set Product Type to “Variable Product”
- Scroll down to the Product Data box
- From the dropdown, select Variable product
Step 5: Add Product Attributes
- Click the Attributes tab in the Product Data box
- Click Add to create a new attribute (e.g., Size:)
- In the values field, enter: Small | Medium | Large
- Make sure to check “Used for variations”
- Click Save attributes
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Step 6: Create the Variations
- Go to the Variations tab
- Click the dropdown and select “Create variations from all attributes”
- Click Go, and confirm the popup
WooCommerce will automatically create variations like Small, Medium and Large.
Step 7: Configure Each Variation
Click the arrow next to each variation to expand and edit:
- Regular Price (required)
- Sale Price (optional)
- Upload an image for this variation (optional)
- Stock management (if enabled)
- SKU, weight, dimensions (optional)
Step 8: Add Product Image and Gallery
- On the right sidebar, upload the main product image
- Add additional images in the Product Gallery
Step 9: Add a Short Product Description (Optional)
Scroll to the short description field — this appears next to the product image on the shop page.
Step 10: Publish Your Product
- Review everything one last time
- Click the blue “Publish” button
And you’re done! Your variable product is now live and shoppable.
💡Bonus: Why Use Variable Products?
- They provide a smoother shopping experience
- You can manage stock per variation
- You can customize pricing and images by option
🎥 Watch the Full Video Tutorial
For a complete walkthrough with narration, watch the video below:
👉 Click here to watch the video tutorial
📞 Need Help or Want to Level Up Your Store?
At UltraWebSA, we specialize in:
- WordPress & WooCommerce development
- Digital marketing
- SEO & performance optimization
- Training & support
📧 Email: info@ultrawebsa.co.za
🌐 Website: www.ultrawebsa.co.za
Let us help you take your store to the next level!
